Brand Creation, Visual Identity

hell & high water

Client: Final Bell | Los Angeles

A blank gray image with no discernible objects or features.

TYPE

CGI

Client

High Water

A sparkling blend of cannabis and refreshment. For Hell and High Water, we built a bold brand identity, renderings, and communication that exudes clarity and confidence.

Black can of High Water cannabis-infused beverage with green and white text, placed on a textured surface with a dark smoky background; design and color palette samples with hex codes, black and white decorative borders included.
A comparison of two fonts, MRK Maston on a red background and Black River Bold on a green background, displaying the alphabet and numbers in each style.
Three sections of a black background label with white and colored text describing spiked seltzers. Each section lists flavor and dosage: Agave and Ginger, Agave and Lime, Agave and Jalapeño, with the dosage of 1.5 mg per serving.
Black beverage can labeled "Hell & High Water Cannabis Infused" with flavor "Spiked Seltzer Agave and Jalapeño," 330 ml, 1.5 mg per serving, with matching packaging beside it.
A can of Hell & High Water cannabis-infused sparkling seltzer with agave and ginger flavor, showing a black background with white text and design elements.
Three cans of High Water cannabis-infused spiked seltzer drinks with different flavors on a gray surface against a gray background.
A can of Hell & High Water Cannabis-Infused Sparkling Water is floating in mid-air, surrounded by several blurred cans, against a dark background.
A black can of Hell & High Water Cannabis Infused Sparked Seltzer with agave and ginger flavor, tilted on a textured surface with a simple gradient background.