Brand Creation, Visual Identity

FIFTY FIFTY
FILMS

Client: Sydney Sweeney

A black-and-white photo of a woman in a business suit, standing with her hands in her pockets. To the right is a logo with the text "Fifty Fifty Films."
Sequence of five images showing a glowing logo of 'Fifty Fifty Films' with bright lines forming the text, ending with the logo in black and white.

For Sydney Sweeney’s production company, we conjured a cinematic identity as magnetic as her on-screen presence. From logo to intros, every detail sets the stage for compelling storytelling in every frame.

Logo of Fifty Fifty Films against a dark background.
A director's chair with a black canvas backrest and seat, featuring a logo and the text 'FIFTY FIFTY FILMS', set against a plain dark background.
Black background with white text and graphics for 'Fifty Fifty Films'. The word 'Fifty' appears three times, separated by plus signs, and stylized versions of the F and F logo are displayed in different sizes and arrangements.
Black background with five variations of a white logo reading 'Fifty Fifty Films', each with a different design arrangement.
A pattern of vertical color stripes from left to right: dark brown, white, black, beige, light brown, and darker brown.
Black background with a repeating pattern of gold geometric shapes resembling the letter 'F'.
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