Brand Strategy, Brand Creation, Visual Identity, Architectural Viz

AMANDINE BISTRO

Client: Hyatt Centric Hotels | Santiago Chile

A classic French bistro curated by Hyatt. We infused Amandine with Parisian charm through elegant naming, a refined visual identity, and storytelling-driven communication that embodies culinary artistry.

Person holding a white menu with minimalist abstract line art design, sitting at a table with wine glasses and utensils.
A dark blue background with a gold geometric设计 in a circular shape at the center, composed of various intersecting lines and shapes.
A man wearing a white shirt, black face mask, and blue apron with 'AMANDINE BISTRO ET VINS' logo standing in a restaurant kitchen, holding a plate of seafood including shrimp, oysters, and dipping sauces.
Two male chefs in black uniforms, one older with glasses smiling and resting his arm on the younger chef's shoulder, who is wearing a traditional chef's hat and has tattoos on his arms, standing in a restaurant kitchen
Swatch of Pantone color 187 U with its RGB and CMYK color codes.
A dessert with berries, a drink, and a pastry on a table.
An outdoor seating area in front of a modern restaurant with a black and white striped awning and green plant decor. People are dining at tables, and a woman is standing nearby. The restaurant's sign reads 'AMANDINE' and the sidewalk has a blackboard with additional information.
Logo with large stylized letter 'A' and a circle, surrounded by the words 'AMANDINE' at the top and 'BISTRO ET VINTAGES' at the bottom, on a black background.
A white rectangular plate with two grilled figs and a slice of prosciutto, drizzled with balsamic glaze, on a green cutting mat, with a glass of berry-infused beverage and a muffin on separate plates nearby.
A layout of a restaurant menu on a marble countertop next to a white plate, gold knife, and olive green napkin with a fork, along with a glass of water and a coaster on a separate marble surface.
A menu design for Amandine Bistro et Vins featuring a photo of four glasses of white wine and a cocktail on a marble table, with elegant geometric line art and text. The background is a light beige with decorative brown and blue circular patterns.
Collage of images from a restaurant, including menus, table settings, interior dining areas, and branding materials with a logo and green, white, navy, and orange accents.
A collage of nine pages from a branding and visual identity style guide for 'Amandine.' Pages include logo design, font samples, graphic system, applications, and branding elements with images of drinks, people, and product displays.
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