Thanks to our ongoing business relation, in 2024, Sydney Sweeney called me with a clear idea, she wanted to create a clothing brand that felt multifaceted, bold, and entirely hers. Together with Jason Deland, we shaped the name, brand strategy, and creative foundation, working side by side with Sydney to bring SYRN to life. The brand is built around the idea of the multifaceted woman, embracing contradiction, confidence, and an unapologetic sense of sexiness. After launch, I stayed closely involved as a design and creative advisor, helping evolve the brand across executions and contributing hands-on creatively, including the design of select clothing pieces.