Brand Strategy, Brand Creation, Visual Identity

Happly | For the Well of Being

A group of four happy people smiling and laughing together, with the word 'happily' overlaid in large, bold letters.
A graphic with the word 'happy' in large gray letters, and the phrase 'FOR THE WELL OF BEING' below in smaller gray text.

Happly is a fully integrated brand build.

RLA Studio led naming, brand strategy, identity design, packaging system, and visual guidelines. The goal was to create a scalable, ownable brand platform that could expand across product lines while maintaining clarity and consistency at retail

Advertisement billboard on a city street featuring three cans of a beverage called happily, an image of people jumping off a dock into water, and a person walking by. The billboard includes the phrases 'Forth the Well of Being', and words like relax, focus, socialize, happiness.
Three advertisements on a wall; the left promotes a supplement called 'Happily' with the tagline 'For the Well of Being,' showing a container and some tablets; the middle is a close-up of a person's mouth with a gummy vitamin or supplement on the tongue; the right advertises 'Happily' products, featuring three colorful packages labeled 'relax,' 'focus,' and 'socialize,' with the URL happily.com.
Happly_Pouch.jpg
Happly_Box.jpg
Happly_Tin.jpg
Happly_Can.jpg
A hand wearing a blue jacket holding a blue book titled 'For the Well of Being' against a plain gray background.
A hand holding a purple and white box with the brand name happily and the phrase "For the Well of Being" on it.
Orange tote bag hanging from a pole with the text 'For the Well of Being' and 'happily' printed on it, against a plain background.
Person holding a large tote bag with words 'socialize', 'relax', and 'focus' in colorful speech bubble designs.
Digital billboard advertisement for a product called 'Happly', featuring a packet with the word 'Happly' on it, with slogans 'relax,' 'focus,' and 'socialize' at the bottom, in an urban setting at night with greenery around.
Back to work