CGI
NESPRESSO
Client
Nespresso
YEAR
2021
TYPE
CGI/ Social Media
Organic Pods Launch Campaign
Location: London, UK
Nespresso embarked on a campaign to highlight their recyclable coffee pods, emphasizing the brand's commitment to sustainability. The visual identity of this campaign was paramount, prompting Nespresso to commission RLA Studio, led by Rodrigo Larrain, for the art direction and design. This partnership, in collaboration with Anomaly, was set to bring the campaign to life in London, showcasing the recyclable nature of Nespresso's product line through cutting-edge artificial intelligence and 3D technology.
RLA Studio took charge of the entire 3D design and animation for the campaign, employing sophisticated technologies to create a compelling visual narrative that underscored the recyclable materials and eco-friendly ethos of Nespresso. The innovative use of CGI not only enhanced the visual appeal of the campaign but also efficiently communicated Nespresso's dedication to sustainability.
This campaign marked a significant step forward in Nespresso's marketing efforts, with RLA Studio delivering a creative, efficient, and impactful outcome that benefitted both the agency and the brand. The partnership with Anomaly was strengthened by the impressive level of delivery from Rodrigo and his team, showcasing their ability to work seamlessly with leading agencies and elevate the brand's message through unparalleled creativity and technological expertise.
Client
Nespresso
YEAR
2021
TYPE
CGI/ Branding