CGI

nesspreso

Client: Anomaly

RLA Studio took charge of the entire 3D design and animation for the campaign, employing sophisticated technologies to create a compelling visual narrative that underscored the recyclable materials and eco-friendly ethos of Nespresso. The innovative use of CGI not only enhanced the visual appeal of the campaign but also efficiently communicated Nespresso's dedication to sustainability.

Billboard advertisement for Nespresso, featuring a close-up of a coffee capsule and capsules, with the Nespresso logo, on a brown background with shadow patterns.
Advertisement for Nespresso, showcasing a transparent glass cup of dark coffee with a layer of crema on top, placed on a smooth, curved paper surface with a shadow cast underneath.
City street scene during evening with illuminated buildings, trees, light trails from moving vehicles, and advertising billboards, including a large curved digital billboard.
A Nespresso coffee capsule tube lying on a beige surface, with three capsules and one removed capsule cap arranged next to it, casting shadows in sunlight.

This campaign marked a significant step forward in Nespresso's marketing efforts, with RLA Studio delivering a creative, efficient, and impactful outcome that benefitted both the agency and the brand. The partnership with Anomaly was strengthened by the impressive level of delivery from Rodrigo and his team, showcasing their ability to work seamlessly with leading agencies and elevate the brand's message through unparalleled creativity and technological expertise.

Storefront with Nespresso signage and large posters promoting compostable products and planetary responsibility. A person walks on the sidewalk in front of the store.
Underground subway station with granite walls, tiled floor, glass railing, and advertisement for Nespresso on the wall.
Clear glass cup filled with black coffee, placed on a light-colored surface with a cork coffee pod to the right, and a blurred background.